As summer approaches, a new tanning trend known as “UV maxxing” is gaining traction on TikTok—and dermatologists are sounding the alarm. The viral practice encourages people to intentionally seek out peak UV hours and use the UV Index as a guide for achieving a deeper tan faster. While influencers tout bronzed skin as the ultimate summer beauty goal, experts warn that the trend could come with serious long-term consequences.
What Is 'UV Maxxing'?
UV maxxing refers to deliberately exposing your skin to high levels of ultraviolet radiation in an effort to maximize tanning results. Videos promoting the trend often encourage users to track the UV Index and spend more time outdoors when radiation levels are strongest. Click here to read more.